Introducing the 2025/26 black and yellow away shirt, marrying mid‑90s nostalgia with modern performance. Inspired by the famous kit worn during the Club’s FA Cup third‑round clash at Tottenham Hotspur’s White Hart Lane in January 1995, this new design is both a tribute to history and a bold statement of intent for the season ahead.

A Walk Down Memory Lane
Our designers and Puma have meticulously re‑imagined the iconic 1995 away colours—black with vibrant yellow accents—while ensuring today’s squad benefits from cutting‑edge kit technology. The distinctive Puma cat logo sits alongside a black‑and‑white twill club crest, achieving an elegant blend of durability and premium finish. This approach avoids traditional embroidered badges yet surpasses heat‑pressed alternatives in quality and feel.

Reliving White Hart Lane
To honour its heritage, Alty TV has assembled evocative footage from that unforgettable FA Cup night at White Hart Lane. Grainy crowd shots, the roar of the away end, and dramatic close‑ups of our players in battle against Premier League opposition form the backbone of today’s launch video—reminding supporters of the underdog spirit that defines Altrincham FC.

Alty x Puma
Working in close partnership with Puma’s design team—including special thanks to Sam Beswick and Brian Morley—the Club provided a detailed brief calling for a retro palette, modern silhouette, and superior performance materials. The result is a striking shirt that celebrates past glories while equipping today’s players to write new chapters.

Available Now
Supporters can purchase the 2025/26 away kit from midday today at the Club Store in Altrincham Town Centre and online.

Acknowledgements
Thanks to Puma for their creativity and patience throughout the design process, and to Sam Beswick and Brian Morley for bringing the brief to life.

Special gratitude to our talented Alty TV team, led by Mark Bennett, for crafting a launch video that captures both nostalgia and ambition.

Finally, heartfelt thanks to James Gale, Tylor Golden, Brianna Morrison and Nat Lowe for their invaluable help in showcasing the new kit.

The Past Was Yours. But The Future's Mine.

*Away kit filming produced and edited by Alty TV, filmed by George Simper & Mark Bennett