Words John Edwards

Artificial Intelligence is a phenomenon that has become such an integral part of everyday life that its initials are enough to make it instantly recognisable to everyone.

From providing immediate answers to search engine queries to transforming how society functions on a global scale, AI is at the cutting edge of modern technology in a way no-one could ever have imagined.

But how exactly does it work, and is its increasing prevalence to be welcomed or treated with caution?

Our Business Club members are about to find out when they convene for their latest monthly meeting at The J.Davidson Stadium on Friday, October 30th, to hear how AI is at the core of Cheshire-based entrepreneur Jennifer Pickhan's everyday working life.

Jennifer is a highly-successful business consultant, fractional COO and author who focuses on AI-driven operations and automation for small and medium-sized enterprises and who will now provide an insight for our members into how she uses AI to market a business without needing a marketing team.

While AI will be known to many for fake celebrity photos or a chatbot that writes bland emails, Jennifer uses it every day to run her own marketing, build visibility for the authors she works with and connect the right people around them.

A Business Ecosystem Strategist and best-selling author based in Macclesfield, she has owned businesses since 2014, with a background in property, franchising and international business across five countries.

She now designs hybrid models that combine people and AI, and the innovative expertise that has been put to such good effect will now be explained to our Business Club members on Friday morning, when proceedings will begin, as usual, with tea or coffee and hot breakfast rolls, with scope for networking after Jennifer's informative address.