THIS week's Sponsors In Profile are our good friends at Car Finance 247, who are in their second season of backing The Robins.

As the UK’s leading online car finance platform, Car Finance 247 originates more than £500 million pounds of motor finance each year and has helped thousands of people find car finance freedom.  

But, as a company built by two brothers, this fast-growing Manchester-based business has never lost sight of its roots and always been committed to giving back to its community. 

Its partnership with Altrincham FC reflects Car Finance 247’s belief in the importance of grassroots organisations and their potential to achieve great things. 

This ethos can be seen in every part of the business, from nurturing in-house talent and providing a wealth of apprenticeships and graduate opportunities to working closely with independent dealerships looking to increase their sales. And now, being part of the Robins’ success story. 

The company's CEO and co-founder, Reg Rix, is passionate about the partnership “We’re very proud to be able to support our local club and community. While our business is made up of many keen amateur footballers and fans, it’s Altrincham FC’s community-focused initiatives that make this partnership truly meaningful. Togetherness, teamwork, and taking ownership are core tenets of our DNA and we’re delighted to partner with a club that also champions these values on and off the pitch.” 

One of the first companies to understand the power of digitising the car buying process, Car Finance 247’s cross-channel platform connects car buyers, sellers, and lenders. 

Customers are empowered to take control of their car finance and find their best deal from a wide panel of lenders. They have the freedom to drive the process at their own pace through the platform or receive additional support from a team of expert account managers. No matter which option they choose, Car Finance 247 are in their corner. 

This model streamlines the car buying process even further by partnering with over 4,000 dealerships to offer an exclusive marketplace of over 100,000 used vehicles for customers to explore. What’s more; each listing features a tailored quote based on the individual’s circumstances, offering unrivalled transparency.

Louis Rix, COO and co-founder of Car Finance 247 said: “There’s an atmosphere on the terraces at your local club that can’t be replicated anywhere else. Partnering with Altrincham FC and playing a small role in their ongoing success means a lot to two local lads and our Manchester-based team. Extending our collaboration to include Manchester Youth Zone proves just how seriously the club takes its community action and cements our choice to serve as back of shirt sponsor.”

The partnership with Altrincham FC also complements Car Finance 247’s long-standing relationship with the Manchester Youth Zone charity. This vital centre, based in Harpurhey, provides a safe space for children and young people as well as a suite of activities that serve to engage and inspire the next generation.

Inviting these children down to The J. Davidson Stadium, encouraging them to participate in Alty’s five-a-side tournaments, and providing role models in the form of the team’s players presents a priceless opportunity for young people in need.

Sam Mackenzie, Altrincham FC's Interim CEO, is hugely enthusiastic about the club's partnership with Car Finance 247: "The support we receive from Car Finance 247 goes beyond the financial. We hold the same core values and enthusiasm to bring people together and unite under their local football club.

"Our relationship has grown and strengthened over the last two seasons and we proudly wear the Car Finance 247 logo on our shirts and shorts. I would like to personally thank Reg and Louis for their commitment to Altrincham FC."

A huge thank you to everyone at Car Finance 247 for the terrific support across the last two seasons. We look forward to our relationship continuing to grow over the years to come.