Robins Review - Editor Explains

Programme Editor Ed Martin explains the changes made to the beloved Robins Review over the summer and what fans can look forward to for the 2022/23 season.

As the new campaign edges ever closer, we just wanted to let Alty supporters know all about what they can expect from their matchday programme this season!

Firstly, I think it is important to mention how determined we are to continue producing the Robins Review as we know it is an important part of the match day experience despite an ever-growing number of clubs moving to a fully digital format.

Last season, the programme made a reasonable profit, something it hasn’t done for several years and along with thanking a lot of contributors who make it happen, I want to thank our fantastic fans for buying it each game and for their patience and feedback as we continue to look to improve.

As costs continue to rise, we face several key challenges. How do we keep the programme as affordable as possible? And how do we keep the content as engaging as possible?

To combat the issue with printing costs, we submit the programme about 10 days prior to the game. Therein lies a problem with content quickly going out of date.

We could have played two, even three games between the content being produced and it being read.

Any league tables and player stats are inaccurate, league and club news no longer relevant and the complexion of club matters both on and off the field always has the potential to change drastically in just two weeks.

For these reasons we are taking an all new approach to how we look at the match day programme. No longer is it necessarily just a source of club news but a magazine sharing insights from club officials and unique stories with the fans. Furthermore, all content will now be entirely exclusive to the programme and will not be published anywhere else online.

With this being our historic first season as a full-time outfit, we're confident you'll find the content to be as engaging and interesting as ever!

As always, any feedback or ideas are always greatly appreciated so feel free to drop me an email at:

Below is a breakdown of the new sections for the 2022/23 season and what they touch on:

Football Focus

Director of Football Rob Esteva gives an expert insight into the business of football management and the reasons behind why certain football decisions have are made.

Down Memory Lane

Long serving Robins fan Phil James (@Inter_Alty1977) details the stories behind some of Altrincham’s history as we go into our first ever season as a full time club.

Maple Leaf Musings

Directors and Canadian-based Chris Parry and Scott Burton tell us what football is like across the pond with a focus on the game in North America.

Carroll’s Corner

Award-winning supporter Erin-Beau Carroll (@golfroadgoals) focuses on the Women’s teams here at Alty.

Journey to the JDS

Explores the background for Alty players in their journeys to where they are today.

Roaming Robins

Fan stories of their favourite away day experiences over the years supporting the Robins. If you would like to send in your favourite stories contact us at:

Sponsor’s Spotlight

Partnerships Director Sam Mackenzie sheds the spotlight on the sponsors that support Altrincham Football Club.

Class is in Session

Assistant Manager Neil Sorvel gives some coaching drills and tips to help budding young Robins progress their game and hopefully one day make it into the first team.

Alty in the Community

Community Manager Simon Dow talks us through the latest goings on from the charity arm of the club.


Varying from club supporters to local football legends, we will feature a wide range of additional stories and pieces for the fans throughout the season.

As usual, supporters will be able to purchase a copy of the matchday programme on the club shop in advance of the game to ensure you get your copy, or alternative they will be available for sale at the ground.

If you want to remove the hassle of buying one each game, why not purchase the season subscription? All of the A5-size perfect-bound issues will be produced to a schedule that allows for a first-class mail out on the Friday before a weekend fixture. Similarly with your season ticket, you can pay in three instalments, just select the Klarna option!

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