We’re excited to unveil the relaunch of Altrincham FC’s supporter membership scheme for the 2025/26 season — now simplified, rebranded, and more rewarding than ever.

Under the new RoyALTY Membership banner, we’ve refined the programme to offer greater clarity, stronger value, and a better fan experience — all while retaining the exclusive perks our supporters deserve.

After a full review of our existing loyalty scheme, we’ve made the decision to streamline the structure from three tiers down to two — making it easier to understand, easier to join, and easier to manage.

• Discontinued Tiers: Premium, VIP and Elite levels have been retired.

• New Structure:

  • Patron – £50

  • Royalty Gold – £150

  • Royalty Platinum – £500

Each level offers increasing access, benefits and recognition, giving you the chance to support the club in a way that suits you — while being part of something special.

PATRON – £50

- A donation-based support tier for fans who want to contribute to the club and be part of the Royalty community.
- Your name in the matchday programme and on the website

ROYALTY GOLD – £150
- Your name in the matchday programme and on the website
- Welcome Letter
- Car Sticker
- Gold Enamelled Pin Badge
- Priority access to FA Cup, FA Trophy and Away Tickets
- Access to premium VIP events
- 10% retail discount
- 10% hospitality discount
- Dedicated turnstile entry on matchdays
- Fast track queue at the Community Sports Hall bar
- Quarterly Q&A with Phil Parkinson (video or in-person)
- Guaranteed entry to the End of Season Awards
- Partner reward discounts

ROYALTY PLATINUM – £500
- Your name in the matchday programme and on the website
- Welcome Letter
- Car Sticker
- Gold Enamelled Pin Badge
- Priority access to FA Cup, FA Trophy and Away Tickets
- Access to premium VIP events
- 10% retail discount
- 10% hospitality discount
- Dedicated turnstile entry on matchdays
- Fast track queue at the Community Sports Hall bar
- Quarterly Q&A with Phil Parkinson (video or in-person)
- Guaranteed entry to the End of Season Awards
- Partner reward discounts
- Free matchday programme (for all league games)
- Table for 6 in the John King Sponsors Lounge (one league match of your choice)
- 2025/26 Home shirt
- Access to the Vice Presidents Lounge on matchdays

To sign up to RoyALTY for the 2025/26 simply click here.