TODAY marks the launch of one of Altrincham's most popular fund-raising initiatives - the chance to sponsor a player for the 2024-25 season.

As applies to most clubs, sponsorship provides a vital source of income for Alty and comes in many varied forms.

Each and every one is greatly appreciated at The J.Davidson Stadium, and we trust all our highly-valued benefactors will feel a sense of satisfaction that their generosity is making a material difference to the club's wellbeing.

On top of that, there are often more tangible rewards, and that is certainly the case for anyone choosing to sponsor a player, whether it be their home shirt, the away version or training wear.

From the moment you select the player you want to be associated with and pledge to sponsor him for 2024-25, you will feel a bond develop that will only grow as the season unfolds.

Every time a goal goes in at The J.Davidson Stadium, the scorer is announced over the tannoy, followed in the same breath by mention of his sponsor. That could be you.

On the club's website and in the Robins Review matchday programme, all the players are listed and all have the names of their sponsors appearing alongside them. The same applies to social media. Imagine that being you.

Finally, the jersey you have been sponsoring all season will be presented to you at the end of the campaign, signed by the player you have been partnering, complete with a personal message of appreciation. How about that for a keepsake?

We all like to be close to the action whenever Alty are playing, but just envisage getting that close to one of the players, one you have chosen as your favourite, feeling an added sense of pride with every positive contribution to the team's fortunes and every public reminder that you are his sponsor.

It is a unique reward for helping to bolster the club's financial resources, the chance to attach your name to a player's for the duration of the season and walk away at the end of it with his signature on the shirt you funded.

Of course, you don't need to walk away when the season finishes. Renewals are available, indeed encouraged, and you will always be given first option to continue sponsoring the same player for another season.

It really is a great way of giving the club even more support than you already do, a guarantee of an extra layer of excitement and anticipation for a campaign that is now less than a fortnight away.

Some players have been snapped up and already have sponsors, some are still available, so don't delay - whether you're looking to renew or interested in sponsoring for the first time, click here for full details and the full range of benefits.